Sunday, June 18, 2017

I hate magic

What is magic? 

mag·ic (noun) - the power of apparently influencing the course of events by using mysterious or supernatural forces.

Why do I hate magic?
It spoils the ordinary, it raises the expectations of daily interactions, it provides excitement to usually unexciting experiences. It is a word I loathe almost as much as "rockstar" or "ninja", hell it might as well be in the recruiter cold-calling playbook as far as I am concerned. Unfortunately, it is an adjective I now must use.

I have hated the Apple earbuds that have accompanied every iPhone and iPod I have ever purchased. The earbuds sound horrible, the cord knots up, they are constantly falling out, and if they are seated tightly enough to not fall out they end up causing discomfort quicker than spoiled sushi. So what did Apple do? They introduced a new version that is uglier than sin, requires charging to use and cost $169!!! It's official, Apple has gone full potato on us.

Enter the spoiler: Apple Airpods

Apple Airpods entered the market to address the annoying removal of the 3.5mm headphone jack from the latest generation iPhone. When I first saw the Airpods on stage I thought "Wow, if Steve was still alive there would be a hanging for this". The first time I saw them in use I couldn't help but be shocked and appalled at the same time. They were the ugliest thing I had ever seen from a company whose soul-image is around creating beauty. I guess the designer of the neon coloured iMacs back in 2002 was allowed to have a second go at a product launch.

At home, I have a set of high-end Fostex over the ear headphones driven by a lovely little Schiits tube amp. If I am at work or travelling I have a set of Bose over the ear headphones with me (lets not even talk about how shitty these actually are - but fill an unfilled void). For everywhere in between, I have a set of Jaybird wireless in-ears. I have this audio problem licked.



On the go:

The Jaybirds have the same problem for me as all other in-ear headphones, they don't F'ing stay in. Regardless how many aftermarket memory foam inserts I try, they slowly wiggle out. However the Jaybirds have a second party trick, they are never charged when I need them. They take a microUSB charger and often live on my desk or in my backpack until I need them, at which time they quickly find their way to some dark corner of my house where I keep the one microUSB charging cable. They live on that cable for a few days until I realise I needed them and don't have them. Then they quickly go back in the backpack, and the cycle repeats. It is a vicious cycle but occasionally when the Moon is in alignment with Jupiter they are actually there when I need them.

Long Live Jaybirds, RIP Jaybirds!
Well after a few years of the vicious cycle described above the Jaybirds have died. I needed a replacement, and a set of these ugly as sin Airpods landed in my lap. I figured I will try them for a day, affirm everything I know and hate about them and proceed to scalp them on eBay for more than I paid for them (as of writing there is a 8+ week lead time on them from Apple).

So how bad are they?

I am not going to write an in-depth review on them, other far better writers have done this already. What I will say is they are truly magical. It turns out everything I felt was wrong with in-ear headphones wasn't the headphones themselves, it was the cord. Remove the cord and all the problems fade away. Combined with a very well thought out carrying case that doubles as a charger and all other wireless headphone problems vanish as well.

Sound quality - 6/10 (for what they are, remember BT is not for high-quality audio)
Visual design - 3/10
Visual design when worn - -50/10
Quality of build/materials - 10/10
Ease of setup/use - 10/10
Trojaning into your life - 10/10
Sets I now own - 2 - I hate me too

If you own an iPhone and walk/run/commute on public transit or use a Bluetooth headset, you need to own a pair. They are one of the few pieces of technology I would ever call magical.

An End to Tea Reviews

No, I have not stopped the consumption of tea. However, like all hobbies, the 80/20 rule applies here. When I set out to on my tea drinking adventure there was not much I knew other than it could provide a stable source of caffeine. For those not in the know, caffeine is an essential chemical in the design and manufacturing of quality software. Unlike other essential chemicals, caffeine does not react with the atmosphere and therefore does not require an inert gas such as argon to be using during the production of software.


I learned a lot:
- Loose leaf
- Different regions
- Different elevations
- Different fermenting and handling
- Different variations of herbals
- Brew volume, time, temperature and expansion

I really enjoy sharing my knowledge and experience with people, but unfortunately, I cannot continue with tea.

Months, Pounds and Hundreds of dollars later I have found my favourite teas are high mountain oolongs. High elevation grown oolongs have a robust but delicate classic "tea" taste, a forward note of sweetness, mild hints of floral aromas and finish with a touch of discerning moisture. mmmmm Unfortunately for you, my friends and readers most of these teas I am enjoying today are sourced directly from China via a local shop and their packaging is well, either non-existant or 100% labelled in characters I do not have time to figure out. If you are interested in sourcing some of these teas I have become a regular at Mountain View Tea Village on Castro St in downtown Mountain View. Of the few that have English names I highly recommend the Drunken Princess Oolong, but most of the others I haven't the slightest clue on their names. Sorry. Visit your local tea shop and work with the staff to appropriate a collection that best matches you taste buds. For most of the Oolongs, I find the first cup is usually good, but the second and third brews of the leaves are where the flavour comes alive. They probably would perform much better with the Gongfu method of brewing, however, that method does not fit into my life.

Friday, April 7, 2017

Death, taxes and note taking

Few things in life are certain, taxes and death arrive without any help on your side, but being successful in business requires active attention. The most important asset I have in business is data organization.

Over the years I have developed a system for note taking, it involves a stack of moleskine notebooks, a few pens and routine evening and weekend organizational habits. I tend to fill one notebook every 2-3 weeks while often needing to recall 6-8 months of data, meaning I have a dozen notebooks on my desk at any given point in time.

How I take notes. 

Like most professionals I have a system and I stick to it like a religious ceremony.
- The first two pages are kept blank for use as an index.
- Every page I number the top corner, date, and title the page.
- First line is people who attended/involved
- Action items I need to act on get a square - I cross it out one I have completed or I have moved it into a task tracking tool.
- Action items from others get a triangle - I cross it out when they have completed it or I have opened an email item with a timer to remind/bump the requirement.
- Critical thoughts I want to table or narrow in on (either in meeting when I have a chance or after the fact) get marked with a +

It is a pretty basic system and has served me quite well for the last decade.

Unfortunately unless it is in my current notebook, a challenge has always been recalling data, usually involving digging through my notebooks' indexes late at night.

Most people know I have been a pretty big fan of Evernote over the years, I can business cards into it, I have email forwarders automatically send emails and attachments to it. I have IFTTT wired up to automatically snip things I have saved/liked on social media sites. It has become the dusty filing cabinet for my brain.

I have tried many times to maintain the rigor of scanning all of my notes into evernote for easy search and recall, but it never sticks. Something about the process just feels to after the fact and pointless. I have even resorted to testing out evernote's own custom moleskine notebooks which help with OCR.

I even have dabbled time and time again with using smart pens, stylus and ipads, etc.. nothing ever came close to replacing the pen. The pen is mightier - long live the pen. 


4:15 PM - the sun's assault on this other wise perfect Sand Hill conference room made my hands sweat. My co-founder and I began settled into our chairs for the next hour. A refreshing blast of AC filled the room as the firm's partner entered the room. We began talking about how we were going to change the world, how he was witnessing history in the making, I paused.

He was taking his notes on an iPad Pro with an Apple pencil... and his notes looked phenomenal.

I continued, occasionally glancing over at the over sized iPad as it continued to scroll and fill up with pages of notes as he effortly treated it just like a sheet of paper. Maybe it was just a new toy, maybe he was trying to be cool, keep to the message.

After the end of our presentation when we were casually chatting I looked more carefully at his iPad, it was beat to shit. It was no new toy, it was no desk queen, that iPad had lived a full and hard life, could that mean he actually has found a system that works?

I had to form my own opinion, after our meeting I popped by the Apple shop and played with an iPad Pro and pencil. Wow. It actually works, wait no, it works perfectly.

Without much internal dialog, the "need" to replace my old iPad mini seemed pretty obvious (blah).

New work flows

Historically all roads lead to Evernote, having used the product for nearly a decade I have a few thousand items in it - business cards, notes, receipts, recipes, random PDF files, and the occasional photo. Evernote has built in sketch writing and owns Penultimate - this should be easy to augment my work flow. It wasn't, I suddenly found myself needing a new hammer.

Evernote - Great at storing, searching and tagging data. Internal handwriting smoothing algorithm makes my handwriting worse, a lot worse. Inserting an image to annotate is annoying, insertion is easy, annotating is painfully awkward with a writing tool. All notes are OCR'd and searchable. Final hassle with Evernote is it does not have a auto or manually scrollable internal page system. This means once you get halfway down the page your hand starts to hang off the surface of the iPad.

Penultimate - Good writing interface, infinite scrolling paper, no features for importing an image / PDF and marking it up. It automatically syncs written notes into a special notebook inside of Evernote, but the notes sync in via Read-Only mode, making extra meta work damn near impossible. These notes are OCR'd via the cloud and easily searchable.

Notability - Fantastic writing recognition, easy to import files and annotate. A clean and powerful interface, probably the best writing experience on an iPad pro. No ability to search handwritten notes with OCR is a major problem. Lacks robust integration with other workflow tools. Can export PDF to Evernote however Evernote only OCRs handwriting in the form of an image not PDF, would require all notes go through PDF 2 JPG conversation, no automatic way of achieving this. $9.99

GoodNotes - Very similar to Notability - fantastic writing, great interface, has an internal OCR tool that works very well, lacks integration with other tools I use for enhanced workflow and archive. $6.99 - UPDATE - It appears GoodNotes has an image export function that also supports external app EverNote. We may have ourselves a winner.

OneNote - Microsoft is making it very clear, they want to win the cloud game. OneNote has been around for over a decade, I remember having used it back in 2005 and it was decent back then. Well OneNote is even better now, it is leaner, faster and turns out fantastic to write on. The infinite scrolling makes it a dream to notepad on. OneNote is integrated into Microsoft's cloud very nicely so all your notes are everywhere-all the time. MS has a very low price for cloud access, $99/yr for 5TB of data and access to ALL MS Office suite. Pretty awesome. The bad - OneNote no longer has a way to easily export data, new thinner version lacks the ability to search for todo tags. If you want to exist 100% inside of OneNote and are happy with it's workflow, this can work, unfortunately I am not.


At this time I will continue to experiment with gluing multiple tools together in an effort to get to the final perfect solution.  Suggestions?

Wednesday, March 8, 2017

Mountain View Tea Village - Forever Spring Green Oolong


  • Nose: Soft sweet fresh brewed aromas (9/10)
  • Brew: Golden 
  • First Note: Light, moist and floral (9/10)
  • Body: smooth full body, light dry note (9/10)
  • Finish: Faint aromas of the pure tea (8/10)


Volume tea: 4 heaping teaspoons
Water: 1000ml
Temp: 195*
Time: 2 Minutes


This tea is light, soft, delicate but full of flavor at the same time. I have become a large fan of high mountain teas as they present a naturally sweet and floral taste without the process of jasmine layering. 

Sunday, February 5, 2017

Adagio Teas - Fujian Silver Needle (Masters Collection White Tea)


  • Nose: Soft sweet grass aromas (8/10)
  • Brew: Golden Brown 
  • First Note: Light, moist and floral (9/10)
  • Body: Light smooth body (8/10)
  • Finish: Clean almost zero after taste (8/10)


Volume tea: 5 heaping teaspoons
Water: 1200ml
Temp: 180*
Time: 3 Minutes


This tea is light, soft, and very delicate in flavor. It is a great afternoon cup, not as much body or punch as I typically look for but it is delightful nonetheless. 

Saturday, January 21, 2017

Adagio Teas - Summer Rose (Black Tea)


  • Nose: Soft notes of fresh roses in the morning (8/10)
  • Brew: Dark Brown 
  • First Note: Strong black tea forward (8/10)
  • Body: Medium dry black tea (7/10)
  • Finish: Faint aromas of rose linger in the mouth while the dry black fades away leaving a dry tongue (7/10)


Volume tea: 5 heaping teaspoons
Water: 1200ml
Temp: 212*
Time: 3 Minutes


If you like rose and you like black teas, this is a good option. I tend to find myself very partial to teas with an aroma of flowers, either rose or jasmine. Possibly will purchase again, although I tend to find rose works better with green teas. 

Adagio Teas - White Peach (White Tea)


  • Nose: A very light tea with a very light aroma of peach (6/10)
  • Brew: Medium Golden 
  • First Note: It has a very wet watery forward note, with light aromas of peach (7/10)
  • Body: Like all white teas it is very mild and smooth, the peach is subtle but still mildly overpowers the tea, given how light the tea itself is (7/10)
  • Finish: Very smooth and quick finish (8/10)


Volume tea: 8 heaping teaspoons
Water: 1000ml
Temp: 180*
Time: 3 Minutes


This tea is light and smooth with a soft peach aroma. It is fresh and wet, that said I like my teas typically stronger than the average white tea. This tea is tasty but as I said before the whites typically represent a taste I would only want to consume with a meal, however being flavored I think it would work best as a dessert tea. Probably will not re-order. Side note: It is also the first of the teas I have consume which the leaves looked more like scraps than whole leaf - it also contained what appeared to be twigs or stems, indicating a lower quality of tea than I have seen before from this supplier. 

Adagio Teas - White Blueberry (White Tea)


Nose: Mild notes of faint blueberry (6/10)
Brew: Medium Brown
First Note: Tip of tongue acid note but relatively smooth  (8/10)
Body: Mild like other whites with acid from the blueberries (7/10)
Finish: Waxy finish (6/10)

Volume tea: 10 heaping teaspoons
Water: 1200ml
Temp: 185*
Time: 3 Minutes


Of all the Blueberry teas I have tried this is possibly the best, that said I think blueberry doesn't belong in teas based on all the ones I have tried - shame.

Friday, January 13, 2017

Adagio - Green Rooibos Bonita


  • Nose: Soft tea with warm fruit notes. (8/10)
  • Brew: Medium Golden Brown 
  • First Note: Sweet soft tea (8/10)
  • Body: A light bodied tea, full mouth of tea and sweet fruit notes (9/10)
  • Finish: Smooth Moist Finish (9/10)


Volume tea: 5 teaspoons
Water: 1200ml
Temp: 212*
Time: 5 Minutes


Great tea, light sweet notes everywhere, a smooth medium body tea. My only complaint is the tea is very messy to make, the leaves are not whole leaf, combined with the variety of fruit and herbs present it has a lot of small particles. 

Thursday, January 12, 2017

Adagio Teas - Earl Grey Bella Luna


  • Nose: Smooth and warm bergamot with equally balanced black tea aromas. (9/10)
  • Brew: Dark Golden Brown 
  • First Note: Smooth creaminess from the coconut and corn flowers (9/10)
  • Body: An amazingly well balanced cup with the perfect black tea profile combined with a not overpowering bergamot, while the smoothness of the coconut provides a savory creaminess (9/10)
  • Finish: All the aromas and tastes finish clean, smooth and balanced (9/10)


Volume tea: 5 teaspoons
Water: 1200ml
Temp: 212*
Time: 3 Minutes


The only bad thing I can say about this tea is the lack of availability to readily purchase it. This tea is everything a modern earl grey should be. Elite earl grey drinkers may snub their noses at the slight cream from the coconut and corn flowers, but for my taste buds, it is perfect. Some early grey's bother my stomach, this one does not. I love this tea so much, it has become my goto tea for making Bulletproof Tea (14oz hot tea + 1.5tsp unrefined coconut oil + 20 seconds in a blender). I will be purchasing large quantities of this any time it is in stock. 

Saturday, January 7, 2017

Adagio Teas - Mocha Nut Mate (Yerba Mate)


  • Nose: Very hazelnut forward with a faint hint of cocoa  (8/10)
  • Brew: Light Brown
  • First Note: Sweet notes of cocoa and faint hazelnut (8/10)
  • Body: Rich full mouth experience without the salad taste often found in Yerba Mates (8/10)
  • Finish: Clean and creamy finish, no bitter or dry residual tastes (9/10)


Volume tea: 4 teaspoons
Water: 1000ml
Temp: 150*
Time: 4 Minutes


This is a very interesting and complex herbal blend. I ordered it as part of a large sample order from Adagio teas, but after lots of proper tea sampling I was sort of dreading making this. Today is going to be one of the wettest days we have seen in California, as such a good day for multiple pots of tea - so if I disliked it I had plenty of time to make another pot. Well it certainly surprised and delighted on this cold rainy day. Usually I find Yerba Mates to be very 'earthy' to the point of tasting like an artisan salad; this mix was a nice balance that distracted from the usual flavor notes of the mate and filled the mouth with a full smooth balance of flavor. This might end up replacing strait Yerba Mate in my collection as it still contains all the goodness of Yerba Mate without any of the negatives. I am unsure how many calories (or sugars) are contained in this blend with the cocoa, so that warrants investigation before re-ordering (re: keto diet). 

Adagio Teas - Apricot (Black Tea)


  • Nose: A perfect balance of light fruit and soft tea (9/10)
  • Brew: Medium Brown
  • First Note: Light but full, fresh and very moist compliments of a well balanced tea delight the senses (9/10)
  • Body: Smooth black tea fills the mouth while hints of fruit sweetness touches the tongue deep (8/10)
  • Finish: After the swallow just a light dry touch from the usual black tea lingers, the aromas of the apricot are mild and do not over power on the swallow (8/10)


Volume tea: 5 teaspoons
Water: 1200ml
Temp: 212*
Time: 3 Minutes


I purchased this tea because it was part of the black and fruit mixtures sold from Adagio, as such I expected this to just be another data point for fruited teas. This tea exceeded expectations, it is everything I wish their blueberry tea was. So much that this finds it's way onto the permanent re-order list as a nice morning or afternoon cup.

Update: Just purchased a pound of this tea since I like it so much. 

Friday, January 6, 2017

Adagio Teas - Blueberry (black tea)


  • Nose: Oddly scented blueberry  (6/10)
  • Brew: Dark Brown 
  • First Note: Sweet blueberry aromas and a light black tea (7/10)
  • Body: Tea flavor is muted by what tastes like an artificial blueberry flavor (5/10)
  • Finish: The over exaggerated blueberry aroma follows you after the sip and is distracting to the end (5/10)


Volume tea: 5 heaping teaspoons
Water: 1200ml
Temp: 212*
Time: 3 Minutes


I love blueberry and I love black teas, but the almost artificial flavor of the blueberry is way to forward. Even though the ingredient list says blueberries and natural blueberry flavors it has a very artificial blueberry flavor. Maybe if the blueberry was more muted it would be enjoyable, the black tea that is in this one is very nice but that is the limit of this tea. I am very concerned as I have a few other blueberry teas from this vendor. 

Monday, January 2, 2017

2016 - Wrap Up

2016 Year End Review

For many 2016 was a horrible year (or so the morbid posts on social media would leave me to believe). But luckily for me 2016 will go down  as one of my best years. What is that saying from the movie Rounders -
In "Confessions of a Winning Poker Player," Jack King said, "Few players recall big pots they have won, strange as it seems, but every player can remember with remarkable accuracy the outstanding tough beats of his career."

That quote is ironic to me because without the assistance of phone's photo gallery, I couldn't remember a single bad event. Thanks iPhone for ruining it :p

So let's talk about the highlights first:

  • Finally got my M1 motorcycle license, after a decade of riding with no license or just a permit I finally made it official. 
  • I got my competition racing license for SCCA. 
  • I randomly jumped town and met up with an old best friend from college in NYC for 4 days. 
  • I set a world record for fastest Electric vehicle cannonball run from LA to NYC w/ Alex Roy.
  • I set a world record for highest % autonomous driving on a cannonball run as well (same drive >97% autonomous driving). 
  • I went to Singapore to see the Formula 1 night race. 
  • I went to The LBC for the Formula E grand prix. 
  • I stopped in Korea for a beer. 
  • I took a boat to Indonesia for a beer and some great shirts. 
  • I saw an amazing Bastille concert in the heart of a tropical city
  • I stood on the equator and unlike the spring groundhog I could not find my shadow. 
  • I bought a taxicab to build a 24Hours of Lemons racecar - other local taxies were not amused
  • I was the keynote speaker at an industry conference
  • I did brunch on a cruise ship, but only brunch, ain't nobody got time for anything else
  • I hung out with some of SJPD's finest and played cops for a night 
  • I drove one of the fastest and most unique cars in the world 
  • ...and then I tried to introduce the car to it's twin - my friend was not amused 
  • I played chess against a mainframe computer from the 1970s - and lost
  • Had a last minute 4 day weekend to celebrate one of my favorite couples welcoming a new family member into this world. We celebrated in Seattle and Portland.
  • I ate some seasoned rocks, they were delicious? 
  • I converted a 9 year old child's toy into a malicious hacking device that could open garage doors. 
  • Helped a friend at the MakerFaire & proceeded to spend an hour watching a robot dance.  
  • I taught an Autonomous car how to drive on the race track 
  • I built, flew and crashed some racing drones... 
  • I drank some fancy cocktails made with sugar snap peas 
  • I made a horrible machine named "Lil Shaky" in an attempt to scramble eggs in their shells. 
  • Lil shaky did not end well when we connected a 28,000 rpm router to it... 
  • I visited some good friends from college and presented his children with the world's most annoying musical toys. His kids love me - he and his wife hate me. This is the benefit of having a 3,500 mile airgap - musical toys, not my problem. I may have also fed his dog some eggs before I left...
  • Visited a childhood family friend and was reminded of my past by flipping through the guest book they kept in the bathroom.
  • Finally managed to get my hands on a new Panerai 524 after years of searching 
  • Visited NYC again to get some Joe's Shanghai dumplings 
  • I attended yet another BlackHat, BSidesLV and DefCon. While on my way to "Hacker Summer camp" I had an interesting chat with the TSA over the contents of my luggage.
  • I became a certified ethical car hacker...
  • My best friends Eric and Dominique visited California and brought along 1200 cards against humanity playing cards. 
  • Eric and Dominique also became married this year, unfortunately the timing did not work out for attendance of their wedding in New Zealand.
  • We may have slept in the back of a Tesla... or was it photoshopped?
  • I got to drive the Team Polizei car round Manhattan - This car and my new friend Alex Roy were figure heads in my early car days. He and his Team Polizei livery is what got my into exotic cars and street rallies. Meeting Alex was a pleasure, but being part of one of his teams was a dream come true - and now a friendship for life. 
  • Earned my own Team Polizei team member jacket 
  • I ate a lot of steak this year... (like a whole lot... if you follow my instagram you know this is just scratching the surface).
  • But don't worry, I ate some fruit to 
  • I did a gastro tour of Singapore in honor of Anthony Bourdain 
  • We drank some beers on a boat on a building 
  • I checked in at a Facebook office in another country 
  • We went to Thailand and lived like kings for a few days
  • Sat ringside at a real Thaiboxing match, best $5 ever spent 
  • I went to Japan and saw a Robotic theater show... 
  • I visited pieces of the Berlin wall 
  • I rode a Japanese bullet train 
  • I traveled to Kobe Japan to eat the highest grade Kobe in the world. 
  • I learned how to play Pokemon Go in Japan while hunting the rare Japanese only pokemon (don't judge me).  (everyone in this photo below were playing)
  • I had a successful lemon law buyback of one of my new cars which was problematic
  • I got gigabit fiber internet installed to my house
  • I learned how to make a mechanical watch movement 
  • I raced autonomous RC cars 
  • I introduced one of my best friends to the joys of track days 
  • Toured an electronics manufacturing plant
  • Toured an automotive factory
  • I discovered Youtube channel AvE
  • Drove in a $5m automotive simulator 
  • I met my new business partner and we started a company together
  • I made a long list of random thoughts and mixed in a bunch of photos and random periods. 
  • In digging through boxes of handed down Christmas tree ornaments I found my first pair of childhood shoes - I think they might still fit 
  • And to finish up this awesome year, my parents came to California to spend the Holidays 

My god, what an awesome year! To all my new friends made this year and my old friends who have continued on this journey with me - I thank you for making 2016 fantastic. 

The bad list:

  • Unlocked Achievement - Visit an ER in a third world country.
  • A friend had to shut down his business.
  • A friend was in a car accident while racing, but she is OK.
  • I had two of my closest friends who were a couple break up - it was messy but I think we are all finally moved on.
  • I had a horrible eye infection that took the better part of a month to get resolved. In hindsight (haha get it) it made me cherish my vision and health even more. 
  • I spent way to much time sitting in traffic this year. 
  • I was in my first car accident this year. I was rear ended in Michigan while on work by a kid who was not paying attention. The rental car was totaled. 
  • I hurt my foot pretty badly in Asia chasing pokemon - we shall never speak of this again. 
  • One of my friends was being stalked and we found a GPS tracking device on his car. 
  • We had an election that divided our country. 
  • I learned blogger has a really annoying WYSIWYG editor 

I don't know about you, but 2016 rocked. A very valuable lesson I learned in 2016 was saying "no" more frequently. If you say yes to often you fill your life with to many things you aren't excited about, but if you say no, you are left with more time to engage with your passions. I owe this advice to Derek Sivers.